Sustainable Fabrics Revolutionizing Men's Fashion

Hey there, fashion-forward gents! Have you ever thought about the impact your wardrobe has on the environment? If not, it's time to start. The fashion industry is one of the biggest polluters in th...
Sustainability

Eco-Friendly Dyes: Coloring the Future of Fashion

Fashion is a vibrant world of colours, but did you know that the dyes used to create those beautiful hues can be harmful to the environment? Traditional textile dyeing processes are notorious for t...
The Revolution of Sustainable Fabrics in Fashion
Sustainability

The Revolution of Sustainable Fabrics in Fashion

Fashion is more than just a way to express ourselves; it's a significant part of our daily lives. However, the fashion industry has a notorious reputation for its environmental impact. From water p...
Minimalism

The Rise of Minimalist Menswear: Embracing Simplicity in Style

Minimalist fashion has become increasingly popular in menswear, and for good reason. It emphasises simplicity, functionality, and timeless style. As someone who has transitioned to a minimalist war...

The AIR Collection Story | Beyours

Making the World’s Softest T-shirt at Beyours | Behind the scenes

We always wanted to do something different, something that gave us and our customers the internal kick. We were young; we were exploring and hence experimenting never scared us. Back in 2019, we la...