Behind the scenes
Making the World’s Softest T-shirt at BeYours
We always wanted to do something different
something that gave us and our customers the internal kick. We were young, we were exploring and hence experimenting never scared us.
Back in 2019
we launched our first ever collection of t-shirts. It almost felt surreal, BeYours, had always been our dream, and slowly & steadily it was coming to life.
We were on an experimenting spree that season. Our venture was new & we were more than excited, all the time.
As we would have it, our second prototype was born! This time we went far. We tried blending different materials that could give us the softest t-shirt in the world! Yes, you heard it right, the softest t-shirt in the world!
The results were unbelievable