Yes! To all the men who want comfort and style together - we heard you.
When it comes to clothing, men always prioritize comfort over style. Men’s clothing is designed to be bulky. The fabric of our clothes is often thick - As if we were to wear them in freezing temperatures! Our clothes are textured and heavy making them too uncomfortable to wear.
And this is the reason, we have to compromise on style. In our world of clothing, fashion rarely intersects with comfort. Sad, ain’t it?
It was the summer of 2019, and like every year India was boiling. It was typically a humid afternoon and one of our team members cracked a joke - I wish, I could walk around wearing nothing. That was it. We knew what we wanted and - what all the men out there wanted. We wanted something that felt lightweight, something that was airy, and something that looked chick at the same time.
We wanted them to look good too!
We played with subtle colors like Arctic Blue and Willow Green, the kind of colors that gave a summer vibe, and then slowly we came up with standard colors like Black and Charcoal Gray. We decided on a split-leg design that gave both - mobility and freedom. And there we were - we had designed a pair of shorts that could be worn at the beach and the bar at the same time.
Besides getting a pay rise, every man dreams of only one thing - I wish I could go to work with my pajamas on. We all know how uncomfortable formal trousers are. They are textured making them heavier. If you wear them in summer, you get all swampy; by the end of the day, you are a miserable mess.
We styled our feathery Air Trousers with a metal button (Don’t worry, it did not add up to the weight!) that gave a clean, classy finish. Our Air Trousers were super comfortable, all thanks to the looser weaves. They could be worn throughout the day, while on a date, or even in a formal business meeting.
Airy - All Season
Winter wear is often designed to trap heat and keep you warm. Besides being heavy, woolen sweaters are often “grainy” to touch. Yes, they keep you warm but itch your skin until it gets red. Something had to be done about this. That is when we decided to launch our collection of Air Hoodies, the ones that are silky smooth to the skin, and appealing to the eyes.
Made with a special tri-blend fabric, our Air Hoodies give you a super smooth, buttery feel while keeping you warm.
Coming in vibrant colors like Crushed Berry and Magical Forest, they can be worn year-round, 365 days!