Knit Shirt colors finalized
Versatile, timeless shades — engineered to keep their rich look for longer.
📰 The Beyours Journal
Issue #2
Theme
High IQ Knits: Smarter Fabric, Timeless Wear
Because great clothes aren’t just made, they’re engineered to last.
✨ Behind the Scenes
The science of High IQ dyes
Building knits that stay rich, fresh, and timeless.
- Better color quality → deeper, richer tones.
- Long-lasting durability → resists fading after washes.
- Premium finish → fabrics that stay new for longer.
📊 Numbers that Matter
Color that lasts
50% better color hold
Compared to regular dyeing, High IQ fabrics keep their rich tones and fresh look far longer — so your Beyours Knit stays new even after many washes.
👤 Customer Spotlight
Tanay · Delhi
“It’s a good option to wear when going for an outing.
When you’re confused whether to wear a shirt or a t-shirt, this works perfectly.”
🔮 What’s Next?
Looking ahead
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Sep 17
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Sep 24
Founder Circle — first look & voting Exclusive
Members get early access to preview the Dark Wine, Moon Blue and more, and vote on what goes live.
✨ The Promise of High IQ
Smarter fabrics for a longer-lasting wardrobe
High IQ isn’t just a dye — it’s a philosophy of building clothes that last longer, look better, and stay with you. Every knit is engineered for richer tones, deeper color, and lasting freshness.
💌 A Note from Us
Simple, short, real
That’s it for our second Journal. Every Wednesday, we’ll show up in your inbox and on our site with updates from behind the seams.
This isn’t a marketing mailer — it’s us talking to you. Honest, transparent, and unfiltered. Your feedback will shape what The Journal becomes.
We’d love to hear from you - Reach to founder at - Hello@beyours.in & Ashishbaheti@beyours.in
Thank you for being part of the Beyours journey
– Team Beyours
with gratitude
